Google Tag Manager (GTM) is a new technology that allows digital marketers to manage their own analytics, user tracking, remarketing, and other website code. Learning GTM frees you from dependency on IT or web-developers; when administrators want to add or alter a snippet of analytics or tracking code, they can do it themselves, by adding it to an existing tag container.
What Will I Learn in Google Tag Manger?
- All about GTM Tool
- Implement Google Analytics and Other Tools with the help of GTM
- Handle all scripts with GTM
Prerequisite
- Basic Knowledge of Digital Marketing
- Basic Knowledge of Analytics is Advantage if you know
- If any Online Marketing strategies know means its advantage
- Basic Knowledge of JavaScript (Not a Mandatory)
Who can Join GTM Course?
- Advantage for Web Developer/SEO Analyst /Digital Marketer
- Planning to looking for carrier in Online Advertise Marketing
- Any Graduate can join
- Specially this course meant for online advertiser
Why to Choose Digital Akash
- 1:1 Training
- 100% Practical Session
- 100% Tool Based Live Session
- Support for Freelance Work
- 100% Placement Support in any Metro City
GTM Training Modules
Module 1 : GTM Fundamentals
- Benefits of Google Tag Manager (GTM)?
- GTM Overview
- How to Implement GTM
- Data Layer
- Tags, triggers, and variables
- Preview and publish
- How to Find CSS Selector(Type)
- Container Activity
Module 2 : Basics of GTM Tracking
- Creating a GTM container for Website/App
- Installing Google Analytics with GTM
- Upgrading to Global Analytics via GTM
- Implementing Facebook Pixel, AdWords Conversion and other scripts code
- GA4 Analytics with GTM
- Tag Manager Injector
Module 3 : Tags, Triggers, and Variables
- File Download Tracking
- Link Tracking
- Lead Generation Tracking
- 404 Error Tracking
- Tracking Clicks on HTML elements
- Conversion Tracking
- Different Types of Navigations Menu Tracking
- Google Map Visibility Tracking
- Types of Variables
- How to Copy Tags
- How to Apply Multiple Triger
Module 4 : Implement Different Tracking Scripts
- General Strategy for Custom Tracking
- Scroll Tracking
- Tracking Embedded YouTube videos
- Deploying 3rd-party Tracking Pixels and Scripts(Google Ads, Facebook and Hotjar etc)
- Social Media Traffic Tracking
- Understanding of DOM Element and Web Scraping
- URL Re-Direction
- How to Use Regular Expressions
- Tag Assistance
- Form Lead Source Tracking
- Form Tracking
Module 5 : Implement in Website using GTM
- Schema Tags
- Implement Breadcrumb Using GTM
- Create Popup Message Using GTM
- Implement Breadcrumb Using GTM
- Change Website Content Using GTM
Module 6 : Implement Ecommerce Features with GTM
- Custom dimensions & metrics
- Enhanced Ecommerce (Online Transaction Tracking )
- Add to Cart and Remove from Cart Tracking
- Diffrent Types of Tracking via Visblity Method
- How and When to use Timer triger type
Module 7 : Interface Review
- GTM folders
- Exporting and importing containers
- User Management
- AMP Website Tracking with GTM
- Approval Queue
- Environment
- How To Secure and Authencate GTM Account
- GTM Template Option
Module 8 : Other GTM Factors
- How to Get Job in GTM Domain as a GTM Expert
- How to Get Freelance GTM Project
- How to Update Latest Topics in GTM
- Measurement Template Design
- Tag, Trigger and Variable Reference Template Design
Module 9 : Google Tag Manager Certification
- How to Certified in GTM?
- Google Tag Manager Certification from Google ?
Module 10 : Basics of Coding
- Understanding of HTML Code
- Understanding of CSS Code
- Types of CSS Selector
- Understanding of Javascript Code
- Understanding of Jquery Code
- How to use inspector Method
How can I contact you?
For more information contact
| Name | Akash |
|---|---|
| Contact | +91-9901553321 |
| Training | Google Tag Manager |
Google Tag Manager Certification from Google
