While you may not be asked for any certifications to get a job in digital marketing, it doesn’t mean companies will just hire you for a position directly.
Firstly,
Build your digital marketing skills;
Show that you possess those skills.
The best way is to create your own website.
With your own website, you’re creating an experimental space where you can test and learn different marketing skills. All with no worries about harming someone else’s site.
Not just that, what else can show your skills better than demonstrating that you’ve actually grown from scratch?
You’ll find a lot of digital marketing channels. Few of them, including:
As you’re single handedly running your website, it would be difficult in terms of time, effort and resources to execute on every marketing channel. Instead, I suggest focusing on just one area of digital marketing.
Google it as “{your chosen area} beginner’s guide”.
Go for a guide that explains things well, and is recently updated. The last part is always important because digital marketing is a rapidly growing industry.
The guide will also help as a bunking-off point for determining more subtopics you can learn about.
If you want to have a strong presence, it doesn’t matter how many tutorials you watch. You still have to find it and practice.
The same holds true for digital marketing.
Don’t just consume content. All that leads to overthinking and yet not doing nothing. Trust me, I’ve been there.
When you’ve learned something new, you have to get down, become fussy and execute. That’s why you created your own website.
You’re just a beginner, it’ll be tough to go for paid marketing tools.
Just chill!!! You’ll find plenty of free ones around. Some you should get acquainted with:
Apply for a job in marketing
With your dewy skills, it’s time to catch the job boards.
Now for what you’re looking for: an internship or entry-level position. This may be a role at a digital marketing company or an in-house position. For example, I started as a marketing intern at a Digisnare Technologies tech startup. Lately converted the opportunity into a full-time role.
However, even for these positions, it’s competitive. Guys, you’ll need to find a way to stand out.