Many students and business professionals ask me questions on how to get certified for Google AdWords. It is simple; all you have to do is take the exam on Google AdWords from Google Academy for Ads (earlier, one had to take it from a Google Partner).
Since the beginning of 2018 Google has moved exams and study materials from Google Partner to Google Academy for Ads.
Note: To be certified for Google AdWords you should have completed the AdWords Fundamentals Exam.
Who is eligible to take Google AdWords Fundamentals Exam?
You can take the Google AdWords Fundamentals exam from Google Academy for Ads. Study material is also available here to prepare for an online exam. To access this study material you need to login with your Gmail account.
Things you should know before you appear for the exam:
- It’s free
- Anyone can take the exam
- You will get a certificate as an individual
- Exam duration is 90 minutes
- You have to score 80% to clear the exam
- In case you fail on your first try, you can attempt again after one day
Here are a few more exams available at Google Academy for Ads:
1. AdWords Fundamentals
One has to pass the AdWords Fundamentals exam to take up other certification exams like ― Search Ads, Display Ads, Video Ads, etc.
Elementary and intermediate concepts including benefits of online advertising and AdWords are covered in AdWords Fundamentals. This also includes best practices for optimizing as also managing AdWords campaigns.
2. AdWords Mobile Certification
This certification covers elementary & intermediate concepts of mobile advertising, ad formats, targeting &bidding, campaign measurement & optimization.
Click Here to access the AdWords Mobile exam study materials and also to appear for the exam.
3. AdWords Search Certification
This covers elementary & intermediate concepts of creating, managing, measuring and optimizing search ad campaigns across the entire Search Network.
Click Here to access AdWords Search exam study materials and also to appear for the exam.
4. AdWords Display Certification
This certification covers elementary & intermediate concepts of best practices for creating, managing and optimizing display campaigns.
Click Here to access AdWords Display exam study materials and also to appear for the exam.
5. AdWords Video Certification
This certification covers elementary & intermediate concepts of creating, managing and optimizing video advertising campaigns across the web and YouTube.
Click Here to access AdWords Video exam study materials and also to appear for the exam.
6. AdWords Shopping Certification
This certification covers elementary & intermediate concepts and also creating a Merchant Centre account, product data feed and creating and managing Shopping Campaigns.
Click Here to access AdWords shopping exam study materials and also to appear for the exam.
7. Mobile Sites Certification
This certification covers elementary & advanced concepts of creating, managing, measuring & optimizing mobile websites. Getting certified for this demonstrates a strong knowledge of mobile sites design and an understanding of best practices and current browser skills.
8. Digital Sales Certification
This certification evaluates the effectiveness of sales reps to successfully market Google digital solutions to businesses. It covers the basic concepts in online advertising and marketing skills.
Click Here to access Digital Sales exam study materials and also to appear for the exam.
9. Google Analytics Individual Qualification
This program covers all concepts of basic and advanced Google Analytics that includes ― planning & principles; implementation & data collection; configuration & administration; conversion & attribution; reports, metrics and dimensions.
Click Here to access the Google Analytics exam study materials and also to appear for the exam.
10. Digital Unlock
This is another program from Google for business professionals, on how to promote their business products or services online by using the Google platform.
Click Here to access Google Digital Unlock exam study materials and also to appear for the exam.
Advantages of getting the above Certification
- Access online training material from Google for each certification
- Impress your customers by showing the certification
- Certificates valid globally
- Present it at the Interview
- In-depth knowledge needed to clear the exam
