Google Analytics 4 (GA4) Training

Google Analytics 4 (GA4) is the latest version of Google Analytics, while Universal Analytics (UA) is the previous version. GA4 is a more powerful and flexible version of Google Analytics, with more accurate tracking, improved reporting, and better integrations with other Google products. However, the switch from UA to GA4 may require some adjustments in terms of data collection and reporting. Google recommends transitioning fully to GA4 over time, as it is the newer and more advanced version of Google Analytics.

Top 10 changes in Google analytics GA4

Event-based data model
Enhanced data privacy controls
Smarter insights
Cross-device tracking
Improved data visualization
Simplified tag management
Integration with Google Ads
Streamlined user acquisition reporting
Custom event tracking
Enhanced e-commerce tracking

GA4 course curriculum

Introduction to Google Analytics 4
Setup: Core Implementation
Setup: Admin Overview
Setup: Events and Conversions
Setup: Other Components: Big Query, E-Commerce, Privacy, and More
Reporting: Standard Reports
Reporting: Analysis Module (Funnels, Pathing, and More)
Reporting: Segments & Audiences

Google Analytics 4 (GA4) vs Universal Analytics | Important concepts of Google Analytics | Google Analytics(GA4) Interview Questions and Answers

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Google Analytics 4 (GA4) Training