Email Marketing
We all are well aware of the emails which we reactive daily about the discounts, offers, coupons, advertisement, so we all are dealing with e-mails daily so the person who is sending us a mail is doing e-mail marketing, so what exactly e-mail marketing is all about. How that person is designing that attracted banner and how much work it is required. what are the benefits of doing e-mail marketing?
In this article, we will discuss in brief about e-mail marketing. Let us start with what is e-mail marketing is?
Basically, e-mail marketing is marketing a product or services to customers via e-mails is e-mail marketing. if we think further it is a way by which a business person can maintain their relationship with clients.
It is a way in which you can get connect to thousands of people by only one single click to promote your product or services free of cost.
4.2 billion people use mail worldwide and the ratio of successfully delivery is 90% that is more than social media where it is only 2%
Importance of E-mail marketing
As we all get e-mails daily which are sometimes relevant to us but Instead of that every day the enterprises sent mail to us which also cost them to buy the e-mail id leads.
So what makes the business organization to do these. Here are some points.
- Economic and cost-effective
- Measurable
- Action-oriented
- You can engage with your customer any time
- Easy way
- Helps to get engaged with old contacts
- Broad coverage
Advantages of E-mail marketing
- Low risk
- The faster way to get a response for both marketers and customers
- Increases the exposure of product and services
- It is globally reached anywhere at any time
- It will also allow the marketer to measure & collect data
Why use E-mail Marketing
The average time of attention towards the new information which he receives is eight seconds or less than. No matter how much creative your content is, if the receiver gets bored of reading your content then it’s all gone.
So e-mail marketing would be a great tool to grab the attention of your reader or else he lapses his/her interest form the reading then also it is saved in his/her inbox.
Apart from this, there are other aspects for which e-mail marketing is important
Improve the conversion rate:
if you share a link in your mail then you are only one click away from them to get them to your website. assume if you have an e-commerce site and consumer want to planned to buy something then chances of buying from you increases.
Easy to share:
If u gave a bulk audience with your business and you have to reach them. Then you have an option of social media and e-mail marketing.
So if you are going with social media and if your targeted audience scroll down you post then it’s gone. Same message if you convoy with mail then it will have got saved in inbox.
Using the e-mail marketing tool’s make it easier to do.
Brand awareness:
If you are not getting the conversion rate from your e-mail drive? Then also it is a win-win situation Because the expenditure which you are investing in sending a mail is not going to lapse.
Because the mail which you sent is going to create brand awareness to your client’s.
Tools used for E-Mail Marketing
E-mail marketing would be good but how to do it in a better way is the thing to understand. We can do e-mails manually if we are writing a personal or professional mail to the limited person.
But, just think if you want to share one mail to a bunch of people at the same time? for that, we have to use the tools which are available to deal with this problem.
Here are the tools which we can use for E-mail marketing.
- Litmus
- Reachmail
- Target Hero
- Drip
- Mad Mimi
- Cake Mail
- Constant Contact
- Icontact
How to do E-mail Marketing Free
Are you running a small enterprise and can’t afford extra investment on e-mail tools? Then there is no need to worry about anything.
Because there are many tools which are available at free of cost to do e-mail marketing.
Some are listed below, which may help you to grow your business by doing e-mail marketing.
- Mailerlite
- MailChimp
- Sender
- Benchmark
- Omnisend
- Sendpluse
- Mailjet
- Ymlp
- Moonmail
How to Measure E-Mail Marketing Campaign?
Now, you are done with your e-mail marketing campaign and worried to know about the result whether it is gone effective or not?
For that, we have some metrics by which we can change e-mail marketing.
Open Rate:
Open rate describes how many had opened your mail. these would be an important step in a process if the receiver of mail is not opened mail then no further process would be possible.
Click Rate:
Click rate is matric in which we measure how much receiver had actually clicked the link which is shared in mail.
Sometimes the main goal of sending a mail is to make the receiver to click your mail.
Bounce Rate:
Bounce rate describes how much mail which you sent was unsuccessfully delivered.
Unsubscribe Rate:
This rate describes how many of your subscribers are read your mail and willing to unsubscribe it.
Every e-mail marketing tools provide report section where you can analyze how your campaign is going on.
How to build E-mail Database?
E-mail is a fast way to grow your business. Because it has 3800% and forty times more chances from social media.
For that, you required a good recipient database so that your mail could not get bounced or your subscriber gets irritated and unsubscribe your mail.
So, here are some creative database building techniques which can be applied.
- Create unique and remarkable mail content
- Encourage your receiver to share your mail
- Promote some offers on social media which require e-mail ids for sign up
- Ask the website visitor for feedback
- Create a blog that the reader can gather some information and get subscribed there.
How to Create Template
For creating a template from different tools will have a different way’s, for that reason let us take mail chimp tool for designing a template.
Here are the steps to design a template.
- Go to MailChimp webpage and navigate for template
- Click on create the template.
Click one of the following tabs
The layout contains basic and feature and basic template. Feature template provides the recommendations regarding template. The basic template provides a blank layout page.
Themes
Themes contain predesigned layouts.
Code your own
- code your own tab allows you to import or paste in HTML to create your template layout
- Click the template you want to work with
- Drag & drop content into your template layout to add and format text, upload images, links to files. When you are done, click save and exit
- In the save template pop up modal, type a name for your template.
Click save
Your new template will be available for you to use on the template page or under saved templates in the content section of the campaign builder.
Conclusion
E-mail marketing is an effective tool if which we used properly will profitable for marketing strategies, on the other, it will also reduce the investment of marketing on the other it also promises to get back your return on investment.
No matter if you are having a small or big enterprise everyone has to give a look on e-marketing for once.
Difference Between Digital Marketing and Traditional Marketing | Digital Marketing Training | Job oriented courses after B.Com
