Businesses are growing increasingly more and willing to spend on internet branding, advertising, and promoting activities. Digital Marketers help to reach the highest peak for any Organizations.
Digital Marketing Manager Tasks
o Expand and implement strategies for new Media and Digital marketing teams.
o Synchronize online marketing campaigns on all Social Media platforms.
o Develop effective teams and supervise collaboration between departments in order to drive positive business growth.
o Website development and oversee all customer facing digital communication channels.
o Maintain analytics reports and Track growth to provide updated information to upper management.
Digital Marketing Salary for Fresher’s and Experienced in India
Digitization of number of companies all across the globe, the need for digital marketing is also on a rapid rise. In this Digital world, businesses are more eager to spend on internet-mediated branding, advertising, and marketing activities.
All important and relevant information that you would benefit from
• Digital Marketing Manager
• Pay Per Click Analyst
• SEO Expert
• Social Media Marketing
• Content Marketing Experts
1. Digital Marketing Manager
It valuable for you to know that you might have a shining future in a digital marketing agency or an IT firm. He/she must have expertise in the management of Online marketing functions such as content marketing, email marketing, SEO, and SEM. Skills possessed by Digital Marketing Managers
o Need to strategize and execute digital marketing campaigns.
o Need in-depth understanding of the concepts of SEO, conversion ratio, SEM, etc.
o Play a vital role in both organic and in-organic social media campaigns.
o They keep track of the performance of campaigns across digital marketing platforms.
o They need to know market trends and undertake budget based on the findings and queries.
Digital Marketing Executive Salary in India: INR 8, 09,777 with experience of about 4 to 8 years. Fresher’s as well as the experienced falls is INR 4, 00,000 to 18, 00,000.
2. PPC Analyst
PPC Analyst or SEM Analyst, to do well in this job, you will have to understand the psychology behind consumer clicks.
Skills possessed by PPC Analysts or Executives:
o Analytical and technical skills are a must-have in your kitty if you are a PPC executive.
o Also manage paid ad campaigns on Google Ads, Bing, and ad networks.
o Ad campaigns on social media networks such as Facebook, Quora, and LinkedIn.
o Must maintain keyword bids, improve quality score, and track budget.
o These expertise need to be good enough with Google Analytics and reporting tools.
PPC Analyst or PPC Executive Salary: INR 2, 50,000 with just a year of experience. With a more experience, earn as much as INR 6,00,000.
3. SEO Expert
SEO the most effective way to attract high converting and sustainable traffic. However, to be a desirable aspirant, it’s important that you develop a command over Google Analytics, Search Console, SEMrush, and other SEO tools.
Skills possessed by SEO Specialists
o SEO Specialists have an in-depth knowledge of ranking algorithms.
o Technical SEO need to be known.
o They make sure company website abides by search engine guidelines and also offers an impressive user experience.
o Suggest appropriate keywords and also create relevant content focusing on such keywords for businesses.
o A SEO specialist also knows optimization tools such as SEMrush, Ahrefs, and Console.
SEO Analyst Salary in India: INR 2, 20,000 with a 1 or two year of experience. During interning, you might be paid around INR 15,000 a month in cities like Bangalore, Pune , and Mumbai.
4. Social Media Marketing
Social media evolved the way people socialize and communicate with one another. That’s so all businesses want a strong social media presence with a stunning overall existence over the internet.
Skills of Social Media Marketing Experts:
o Social media expert create engaging and relevant content that would strike the right chord with the organization’s target audience.
o They prepare campaigns on Facebook, Twitter, and Instagram.
o A social media analyst represents their organization on important social media platforms.
o Conversations with people or answer queries whenever such a need arises.
o They strategize their marketing efforts in such a way that their organization receives the desired customer reviews or ratings online.
o They monitor or track social media trends closely so as to capitalize on them.
The Salary of a Social Media Marketing Expert: Between INR 1, 50,000 to 3, 50,000 if you are a fresher or are having an experience of fewer than 3 years.
5. Content Marketing Experts
Beginning from email, newsletters, campaigns, and podcasts to graphics and visuals, blog, and copywriting, is considered content in the syllabus of the Internet. Companies need a Content Marketing Manager for these various aspects, who leads these.
Skills possessed by Content Marketing Managers
o He is responsible for creating, improving and also promoting the content, so as to help companies achieve their business objectives.
o Also responsible for branding, conversion goals, and growing web traffic.
o They provide customer engagement and a sufficient customer experience by looking after all content marketing initiatives and activities.
o They oversee the company website – its core content, copy, and blogs published in it.
o They oversee content distribution over social media platforms and other online channels for attracting web traffic.
The Salary of a Content Marketing Manager/ Specialist/ Executive: Between INR 2, 00,000 to 4, 00,000 if you are a fresher or have an experience of fewer than 3 years. The highest earning can be as executive is around INR 5, 00,000.
Conclusion
One thing that you need to understand is that the above mentioned are not rigid figures, they are subject to various factors such as the location of employment. For instance, cities like Mumbai, Bangalore, and Chennai offer high salaries for Digital Marketing professionals. In contrast places like Hyderabad, Delhi, Pune, and Kolkata pay lesser as compared to the above cities.
Impact of your skills will always be more. A great mastery over their digital marketing skills is likely to earn best than their less skilled and less knowledgeable counterparts.
