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Digital Marketing is a new method of marketing that uses online platforms to promote products and services.
We all know how digital marketing is grabbing everyone’s eye and how it is at boom. Every business is using digital marketing for the successful growth of their business. It has a wide scope and in the coming years, it tends to be on the top list.
The answer is ‘NO’. With the term ‘Marketing’ most people think digital marketing can be done only by commerce graduates but this not true. Even if you are from a computer science background such as BCA you can still learn digital marketing. Digital marketing just needs the right skills regardless of any educational background.
When you choose your graduation you are not matured enough as you have just completed your PUC or diploma. Most of them would have joined BCA thinking it is easy than engineering, some of them might have thought to pursue MCA after BCA so that you are post graduated, or some of you might have just joined without a second thought because your family and friends told you but the real struggle starts when are pursuing BCA and you have to learn all the programming languages. People who love programming will definitely enjoy each and every bit of it but the people who don’t have an interest in programming might face it difficult. Nevertheless, it is never too late until you realize what you want so in case if you don’t want to continue your career or education in a computer science background you can learn digital marketing even after BCA.
Many of you might get a question in your mind saying if you have wasted three years of your life doing this course because digital marketing is completely different. Never allow such thoughts to bother you because learning never goes waste be it any course. If you are coming from BCA you are well aware of using the internet, browsers, social media platforms, web designing, so this will be helpful for you when you learn digital marketing all you have to improve is your marketing skills and some tools and technologies that are used.
One of the best job-oriented courses that you can do after BCA is Digital marketing so if you are sure not to continue with computer science and if you are interested in writing articles, social media platforms, want to become a blogger without a second thought say yes to digital marketing.
There are many institutes which provide digital marketing course either online or offline you can choose whatever is best according to your convenience. With proper hard work and dedication, you can become a digital marketing expert. As you are completely new to this field don’t mistake digital marketing only with sales. In the traditional approach of marketing definitely, sales were one of the important things but as you learn digital marketing you get to explore in and out of it. As the course is vast, take time and understand what are your interests, which part of digital marketing you are good at and proceed accordingly