Subtotal ₹0.00
Content Marketing Interview Questions and Answers
What do you think are the essential components of good web content ?
The components that make good web content are first to know your target audience, keeping the content simple, clear yet unique, it should provide value, optimization, and it should be goal-oriented.
How do you analyze the performance of content?
Analyzing the performance is important as we come to know whether people are liking our blogs/ articles. there are many factors to analyze the performance such as traffic to the website, sales/conversions, engagement of the audience, SEO ranking, authority.
What Qualifies As Content?
Content is anything that provides valuable information to the readers. Content doesn’t mean only blogs. It is anything that is expressed through any media such as videos, infographics, webinars, podcasts, slide shares, etc.
What do you do to research the target audience?
To research the target audience and to understand them is very necessary because that is when our blogs or articles become successful. To research the target audience I conduct user surveys, interact with the audience directly, use Google Analytics, at Facebook use insights, monitor best and bad content, etc.
How do you integrate SEO into your content?
To integrate SEO I identify the target keywords + the target audience as it is important to know the behavior and interest of the audience to write an article, by defining the topic area, optimizing the content smartly, maintaining appropriate article length, and keeping it unique.
How will you decide the tone of the content?
The tone of the content depends on the topic, brand. Because 1st we need to understand what we want to convey to the audience and what image we want to represent. I usually incorporate the goals, mission of the brand. And as everyone is not tech-savvy I try to keep it simple and straightforward.
What makes content “successful”?
I think nothing can define “successful” content because there is no limit to success but we know that the content is performing well when it has achieved the expected results or more than that or maybe when you got more traffic than the previous content. You can analyze the success by traffic, the number of visits, likes, retweets, sales, conversions, etc.
What are the types of content you can create?
This question depends on the person and the kind of work they have done. You can mention whatever you have worked for. The types of content are blogs, videos, infographics, case studies, e-books, etc.
Is It important To Share My Content On Social Media?
Social media has become a part of everyone’s life hence it is essential to promote content on social media. People spend most of their time on social media and hence it is worthful to share as it gives effective results like huge traffic, an increase in the number of sales, etc.
How Important Are Keywords In Content Marketing?
Keywords are the most essential thing in content marketing as they are the one which lets people find your content online. And once they reach your content success is very close if the quality of content is good..
How do you ensure the credibility of the information?
To check if the source is credible or not there are many criteria. Few of them include authority, bias, currency, indicators of quality. All of these include gathering information about a subject from popular published resources like magazines, journals, news, etc.
What are the advantages of a content calendar?
There are multiple advantages of a content calendar like it majorly helps to keep us organized, helps maintaining consistency, avoids forgetting important dates, keeps the audience engaged.
Is Guest Blogging also a Part Of A Content Marketing Strategy?
Whether blogging on your site or it is someone else’s site it is a content marketing strategy and hence the guest blogging is too as that also helps in generating traffic, leads.
How does Google rank content?
Google ranks the content on a series of algorithms and not just one. It looks at many factors mainly on the freshness and uniqueness of the page, query relevance, expertized sources, location& settings, quality of the page, mobile-friendliness & user-friendliness and how quick the page loads, etc.
How will you decide what content to create?
I decide the content keeping a specific audience in mind and follow the same way as Google thinks ie keeping relevance, freshness in mind. Also, I research the trending topics and use Google Adwords to find topics that will drive more traffic to the website.
Comments are closed