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Ad Operations (part of Display Advertising) training course is designed to make you a complete professional in Ad Operations. You will
learn all the aspects of Ad Operations like Industry Overview, Ad Servers, Ad Trafficking, Campaign Optimization, Tracking, Targeting, Analytics, Reporting, Discrepancies and More.
Our Ad Operations Training course material has been designed by the experts of digital marketing industry, who have got hands on experience in Ad Operations. Learn Ad Operations from us and start a new career or upgrade your position in your company.
In this module you will get to learn the basic differences between digital marketing and display marketing, and the advantages of display marketing and the process of display marketing. We have created a simple process for display marketing with our well experienced professionals working with display media and digital marketing.
Display Advertising is the process of creating image, video of the products and distributing it through rich media ads on a display advertising network or individual sites. Right selection of the site brings expected impact for your promotion. You will learn how to advertise on various display networks and niche websites and how to make your advertising effective and generate desired results.
The Ads on the Display Network can be displayed on millions of websites across the Internet, so it’s important that you spend more time thinking about your advertising goals in order to make use of each opportunity and improve your ads’ performance. Here we teach some important ways to optimize Display campaigns.
Search Engine Optimization well-known as SEO is a process of optimizing your website and your overall online presence to bring more organic visitors to the website by increasing relevance and creating trust. There have been numerous changes, how search engines rank a website in the search results page since they started. The search engines are becoming more intelligent day by day to provide the most relevant results to the users for their search queries. You will learn about search engine optimization and how can bring higher traffic organically in long term.
Pay Per Click (PPC) Advertising is a process of advertising your brand in the Search Engine Results Pages, which will be displayed along with the natural search results. It is the fastest and easiest way to promote your brand online. You will be learning Pay Per Click (PPC) method from the experts which will make you create and optimize the campaigns for better return on investment (ROI).
You will learn how to optimize the mobile-friendly websites for advertising and to plan for other mobile marketing techniques. As most of the people use Smart phones and in every corner of this world so it is helpful for you in promoting your product and reach them easily.
Email marketing is an effective way to promote a message to your subscribers which can bring quick response to your campaign with less cost. Deliverability plays major roles in the email marketing as there are numerous filters before your email reaches the mailbox of your subscriber. You will learn the best practices of email marketing from setting up campaigns to managing lists and reviewing the campaign performance.
Analytics provides you detailed statistics about your campaign performance and conversions. Measuring the effectiveness of your campaigns is a key element in making your campaigns successful. You will learn how to analyse the effect of campaign and calculate the CTR, Conversions, necessity of Optimization.
Following are the objectives for Certification Course in Ad Operations
Here are some potential careers you could head towards:
| Name | Akash |
|---|---|
| Contact | +91-9901553321 |
| Training | Certification Course |