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Digital marketing salary in India
Businesses are growing increasingly more and willing to spend on internet branding, advertising, and promoting activities. Digital Marketers help to reach the highest peak for any Organizations.
Digital Marketing Manager Tasks
- Expand and implement strategies for new Media and Digital Marketing teams.
- Synchronize online marketing campaigns on all Social Media platforms.
- Develop effective teams and supervise collaboration between departments in order to drive positive business growth.
- Website development and oversee all customer-facing digital communication channels.
- Maintain analytics reports and track growth to provide updated information to upper management.
Digital Marketing Salary for Fresher’s and Experienced in India
Digitization of number of companies all across the globe, the need for digital marketing is also on a rapid rise. In this Digital world, businesses are more eager to spend on internet-mediated branding, advertising, and marketing activities.
All important and relevant information that you would benefit from
• Digital Marketing Manager
• Pay Per Click Analyst
• SEO Expert
• Social Media Marketing
• Content Marketing Experts
1. Digital Marketing Manager
A career as a Digital Marketing Manager offers a promising future in a digital marketing agency or an IT firm. This role requires expertise in managing various online marketing functions, including content marketing, email marketing, SEO, and SEM.
- Skills possessed by Digital Marketing Managers
- Strategize and execute digital marketing campaigns.
- Have an in-depth understanding of SEO, conversion ratio, SEM, etc.
- Play a vital role in both organic and inorganic social media campaigns.
- Track and analyze the performance of campaigns across digital marketing platforms.
- Stay updated with market trends and allocate budgets based on findings and queries.
- Digital Marketing Manager Salary in India
2. PPC Analyst
A PPC Analyst (also known as an SEM Analyst) needs to understand consumer behavior and click psychology to optimize ad performance effectively.
- Skills possessed by PPC Analysts or Executives
- Strong analytical and technical skills are essential.
- Manage paid ad campaigns on Google Ads, Bing, and other ad networks.
- Handle ad campaigns on social media platforms like Facebook, Quora, and LinkedIn.
- Maintain keyword bids, improve quality scores, and track budgets.
- Must be proficient in Google Analytics and other reporting tools.
- PPC Analyst or PPC Executive Salary
- Entry-Level Salary: ₹2,50,000 (with just a year of experience).
- Experienced Salary: Up to ₹6,00,000 (with more experience).
3. SEO Expert
SEO is one of the most effective ways to attract high-converting and sustainable traffic. To be a competitive candidate in this field, expertise in tools like Google Analytics, Search Console, SEMrush, and other SEO tools is essential.
- Skills possessed by SEO Specialists
- In-depth knowledge of ranking algorithms and search engine guidelines.
- Strong understanding of Technical SEO best practices.
- Ensure the company website follows SEO guidelines while maintaining an impressive user experience.
- Suggest and implement appropriate keywords while creating relevant content for businesses.
- Proficient in SEO optimization tools like SEMrush, Ahrefs, and Google Search Console.
- SEO Analyst Salary in India
- Entry-Level Salary: ₹2,20,000 (with 1 or 2 years of experience).
- Internship Salary: Around ₹15,000 per month (in cities like Bangalore, Pune, and Mumbai).
4. Social Media Marketing Expert
Social Media has revolutionized the way people interact and communicate, making it an essential platform for businesses to build a strong online presence.
- Skills of Social Media Marketing Experts
- Create engaging and relevant content that resonates with the target audience.
- Design and execute campaigns on Facebook, Twitter, Instagram, and other platforms.
- Represent the organization across important social media platforms.
- Engage in conversations with users or address queries when needed.
- Strategize to enhance the organization’s online customer reviews and ratings.
- Track social media trends closely to capitalize on them for better visibility.
- Salary of a Social Media Marketing Expert
- Salary Range: Between ₹1,50,000 to ₹3,50,000 (for freshers or professionals with less than 3 years of experience).
5. Content Marketing Expert
Content marketing includes various formats like emails, newsletters, campaigns, podcasts, as well as graphics, visuals, blogs, and copywriting. Companies need Content Marketing Managers to lead and manage these aspects.
- Skills possessed by Content Marketing Managers
- Responsible for creating, improving, and promoting content to help businesses meet objectives.
- Manage branding, conversion goals, and growing web traffic.
- Enhance customer engagement and ensure a positive customer experience through content marketing efforts.
- Oversee the company website content, including core content, copy, and blogs.
- Direct content distribution over social media platforms and other online channels to attract traffic.
- Salary of a Content Marketing Manager/Specialist/Executive
- Salary Range: ₹2,00,000 to ₹4,00,000 (for freshers or professionals with less than 3 years of experience).
- Highest Salary: Up to ₹5,00,000 for highly experienced executives.
Conclusion
The figures mentioned above are not fixed and can vary based on several factors, such as location. For instance:
- Higher salaries are generally found in cities like Mumbai, Bangalore, and Chennai for digital marketing professionals.
- Lower salaries are often offered in cities like Hyderabad, Delhi, Pune, and Kolkata.